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Protein Maxxing
Last discussed Sep 15, 2026
A wellness trend focused on maximizing daily protein intake, often targeting 2x body weight in grams of protein, popularized through social media and fitness culture.
Recently discussed in
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a16z · Sep 15, 2026
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a16z
mentioned
"Part of the wellness/quantification is like protein maxxing. Certain foods have always had the same amount of protein, but that same number is now prominently featured on the yogurt because people are now much more aware of how much protein they'r..."
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