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Michael Easter

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The Comfort Crisis created media
"So, we end up hunting this caribou and we have to pack it back to camp. This was for my book, The Comfort Crisis."
Walkfully created product
"I'm a founding member of a brand called Walkfully that makes weight vest. The gear will be out in end of February."
Scarcity Brain created media
"I wrote about this in Scarcity Brain too is I think that having a number gives people certainty and that's relaxing."
2% created media
"Three times a week. Monday, Wednesday, Friday. The page or the account on Substack, it's called 2%."
Walk with Weight created media
"The book really did come out of the fact that I wrote that comfort chapter in The Comfort Crisis on rucking. I started getting all sorts of questions from people all over the world about it."