Joe De Sena

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Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire

Feb 26 · 1 rec

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CrossFit mentions technique

Mentioned in 1 episode

"We caught the wave of social media. CrossFit, a bunch of military folks coming back from overseas."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 9:31 • Feb 26, 2026

Wall Street mentions place

Mentioned in 1 episode

"I get to Wall Street, I'm on the trading desk, I'm making money."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 3:32 • Feb 26, 2026

Whole Foods mentions other

Mentioned in 1 episode

"Remember there was no Whole Foods or yoga journals or anything that we know today."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 3:25 • Feb 26, 2026

Good Fellas mentions media

Mentioned in 1 episode

"If you ever saw the movie Good Fellas, I grew up in that neighborhood."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 1:34 • Feb 26, 2026

Social media mentions software

Mentioned in 1 episode

"We caught the wave of social media. CrossFit, a bunch of military folks coming back from overseas."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 9:31 • Feb 26, 2026

Reebok mentions product

Mentioned in 1 episode

"Reebok came along and Reebok said we need one in South Korea."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 12:05 • Feb 26, 2026

Tough Mudder mentions other

Mentioned in 1 episode

"Here was Tough Mudder. They came out of Harvard. They were young. They were savvy."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 14:15 • Feb 26, 2026

Vail Resorts mentions other

Mentioned in 1 episode

"Very much like Vail Resorts has a bunch of different locations."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 15:33 • Feb 26, 2026

Cirque du Soleil mentions other

Mentioned in 1 episode

"Or Cirque du Soleil had a bunch of different shows."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 15:35 • Feb 26, 2026

Shackleton mentions media

Mentioned in 1 episode

"If you know the story of Shackleton, we got stuck in the ice for two years."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 17:05 • Feb 26, 2026

Obstacle immunity mentions technique

Mentioned in 1 episode

"I stole a term from you 20 years ago. You were on the news and you talked about obstacle immunity."

From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 23:37 • Feb 26, 2026

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