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Joe De Sena

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Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire

Feb 26, 2026 · on Tony Robbins guest · 2 recs
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CrossFit mentions technique
"We caught the wave of social media. CrossFit, a bunch of military folks coming back from overseas."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 9:31 • Feb 2026
Wall Street mentions place
"I get to Wall Street, I'm on the trading desk, I'm making money."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 3:32 • Feb 2026
Whole Foods mentions other
"Remember there was no Whole Foods or yoga journals or anything that we know today."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 3:25 • Feb 2026
Good Fellas mentions media
"If you ever saw the movie Good Fellas, I grew up in that neighborhood."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 1:34 • Feb 2026
social media mentions software
"We caught the wave of social media. CrossFit, a bunch of military folks coming back from overseas."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 9:31 • Feb 2026
Reebok mentions product
"Reebok came along and Reebok said we need one in South Korea."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 12:05 • Feb 2026
Kardashians mentions person
"People like the Kardashians or Prince Harry or Gerard Butler were coming."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 12:55 • Feb 2026
Prince Harry mentions person
"People like the Kardashians or Prince Harry or Gerard Butler were coming."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 12:55 • Feb 2026
Gerard Butler mentions person
"People like the Kardashians or Prince Harry or Gerard Butler were coming."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 12:55 • Feb 2026
Tough Mudder mentions other
"Here was Tough Mudder. They came out of Harvard. They were young. They were savvy."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 14:15 • Feb 2026
Vail Resorts mentions other
"Very much like Vail Resorts has a bunch of different locations."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 15:33 • Feb 2026
Cirque du Soleil mentions other
"Or Cirque du Soleil had a bunch of different shows."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 15:35 • Feb 2026
Shackleton mentions media
"If you know the story of Shackleton, we got stuck in the ice for two years."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 17:05 • Feb 2026
obstacle immunity mentions technique
"I stole a term from you 20 years ago. You were on the news and you talked about obstacle immunity."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 23:37 • Feb 2026