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Shackleton

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Reference to Ernest Shackleton's famous Antarctic expedition story, often used as a business and leadership case study.

leadership survival business story
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Joe De Sena

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Joe De Sena mentioned
"If you know the story of Shackleton, we got stuck in the ice for two years."
From: Spartan Race Founder Joe De Sena's Biggest Lessons Growing a $100M Empire • ▶ 17:05 • Feb 2026

Attribution: Joe uses Shackleton's survival story as an analogy for his business challenges during COVID