TikTok
Software
Posting local videos to attract customers to the porch bakery
"It was on TikTok. It literally took me 20 seconds to do. I didn't put much effort into it. I thought nothing of it... I just posted it. Overnight, it did really well."
More source quotes
Launching niche accounts to get organic views without needing followers
"I started a TikTok account called You're Somebody Now as the name of the handle, @yoursomebodynow. The first post I posted on that account with zero followers was a slight edit on the video that did well for me... That video with zero followers got 8.2 mill..."
Posting content and building audience; demonstrating that content finds its audience regardless of follower count
"I have 15 million followers on TikTok, right? My latest post on TikTok right there has 25,000 views, right? You see it? Now, I'm starting a new account where I'm just going around TikTok and I'm replying to people."