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TikTok

Software

24 creators

Targeted videos to find design agency leads

"We started making TikToks that were just targeting design agencies. I would literally say, 'Hey, are you the founder of a design agency? Stop right there.' And that's how we found like 50 design agency leads just through TikTok."

Farza Majeed

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Posting niche-interest content consistently to build an audience and a business with no money

"You are one TikTok post away from your life changing, and that is happening at scale to people every day, brother... Filming yourself and posting clips of that on TikTok, genuinely actually, if you got consistency and perseverance... if you do it consistent..."

GaryVee

Posting local videos to attract customers to the porch bakery

"It was on TikTok. It literally took me 20 seconds to do. I didn't put much effort into it. I thought nothing of it... I just posted it. Overnight, it did really well."

Angela Henson

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Amazon

Software

12 creators

Buying cheap shoes and sunglasses

"You can get cheap shoes on Amazon. Now, are they maybe blowing my knees out? That's entirely possible. I think people expect me to dress expensively because I could if I wanted to. And I buy my nine-dollar shades off Amazon."

Tom Bilyeu

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Online shopping for general goods with reliable delivery and returns

"My personal revealed preference is I would almost always want it from Amazon because I trust it's going to get there. I know where to go to look to see if it's on its way. I know where to go to process a return if I want to do that."

Ben Thompson

Brand awareness marketing and retail distribution channel for a beverage CPG brand

"We were 100% on Amazon from day one, which was a decision we made as a board to do that. And it was such a good decision, but you don't make a lot of money on Amazon as a beverage. We saw it as a great marketing tactic for awareness because it's in so many ..."

Allison Ellsworth

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Meta

Software

6 creators

Creating high-converting lookalike audiences for advertising

"With Meta, we'll find audiences that we know will convert at a very high rate and create lookalike audiences that generally outperform broad targeting by a pretty fair margin."

Matthew Joseph

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Digital advertising and customer acquisition

"Don't even bother spending money on any platform that's not Meta until you reach $100,000 a month and spend on Meta. Meta is still the best winner."

Cliff Weitzman

Paid advertising and marketing to reach different consumer segments

"And we even like went back and forth for a while like what do we do on Meta back then? It was still Instagram. And what we realized is even though the price was quite a bit higher and we weren't seeing the return, it was just a different consumer."

Stephen Ellsworth

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Alexa

Software

2 creators

Remote viewing experiments — asking Alexa to identify objects in a closed box

"I told you that Alexa was pretty good at it. I got a cardboard box, I put the thing in a box, set the box down on the table, and I said, 'Alexa, there's something in a box and I'd like you to remote view it and tell me what it was.' She described the spoon,..."

Thomas Campbell

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"my phone, my Alexa, my glasses, my limitless pin, all of these things are constantly gathering visual and audio"

Peter Diamandis

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Microsoft

Software

2 creators

Creating secure environments, cybersecurity, and telemetry for AI agents

"That's why we partner with Microsoft. We want the foundry aspects. You've got to create environments, you've got to create cybersecurity, you've got to create telemetry."

Robert Smith

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"And then on top of that, we have Microsoft 365 licensing for each of the staff members."

Thomas Mahony

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About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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