Why Kids Can Learn 10x Faster Than We Think — Niels Hoven of Mentava (Tim Coaching Session)
Tim Ferriss coaches Niels Hoven of Mentava on how to market a children's learning app that helps kids read years ahead of schedule.
The gist
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Kids can reach a second-grade reading level by age 3 if software lets them learn at their own pace without adult supervision.
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Messaging works better when it focuses on parental relief, like no nagging or forced rewards, rather than how fast kids learn.
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A single parent testimonial on the homepage converts better than abstract company claims about removing learning ceilings.
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Word-of-mouth and X outperform paid ads for this audience, and cash referral bonuses of $500 or more failed completely.
Tim Ferriss uses it
"There's one called PickFu. P-I-C-K-F-U. Instant consumer feedback, split testing, and market research. I use this for split testing different aspects of the design and packaging around the Coyote card game. If I want 5,000 people to vote on something in 72 hours, I can do that..."
▶ Play at 1:38:45What they recommend · 6 picks
"There's a company that I'm involved with. It's probably 30% of my protein calories called Maui Nui. Maui Nui venison. It's wild harvested venison from Hawaii. And it's the most ..."
"There's one called PickFu. P-I-C-K-F-U. Instant consumer feedback, split testing, and market research. I use this for split testing different aspects of the design and packaging..."
"Not to be too Glengarry Glen Ross, but for those who haven't seen the Alec Baldwin sequence, it's very short. You should watch it. AIDA — do I have your attention? Are you inter..."
Tim, Joe, Andrew and Mark agree on 43 things
See what they all use, in their own words. Paid ads are left out.
See what they all swear by Or pick your own peopleTim Ferriss
5 picks · host
"There's a company that I'm involved with. It's probably 30% of my protein calories called Maui Nui. Maui Nui venison. It's wild harvested venison from Hawaii. And it's the most ..."
"There's one called PickFu. P-I-C-K-F-U. Instant consumer feedback, split testing, and market research. I use this for split testing different aspects of the design and packaging..."
"Not to be too Glengarry Glen Ross, but for those who haven't seen the Alec Baldwin sequence, it's very short. You should watch it. AIDA — do I have your attention? Are you inter..."
Niels Hoven
1 pick · guest
"Big fan, too. Yeah. They use us. My kid is using their homeschool program right now. They're investors also."
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