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“It’s DISGUSTING!” Logan Paul Breaks Silence on $16M Pikachu, Getting Married, & Spending Everything

| 13 products mentioned
Watch on YouTube wealth management pokémon collecting alternative investments entrepreneurship luxury spending net worth allocation collectible assets

Logan Paul discusses his $16.49M Pikachu Illustrator card sale, his $4M wedding, and his unconventional approach to wealth management in this wide-ranging financial interview. The episode explores how Paul has built a diversified portfolio across Prime Energy, WWE, collectibles, and alternative assets while deliberately avoiding traditional stock market investments, revealing an investment philosophy centered on tangible assets and personal passion rather than conventional financial advice.

Key takeaways
  • Consistency and discipline are the foundational drivers of sustained success, regardless of external criticism or personal motivation fluctuations.
  • Paul maintains approximately $30-40M in liquid assets while holding the majority of his net worth in equity stakes in Prime Energy (~$200M estimated), real estate, and collectible assets like Pokémon cards and dinosaur fossils.
  • The sale of the Pikachu Illustrator card was strategically timed due to market momentum and his need for liquidity after major purchases, with the final price of $16.49M exceeding his own estimate of $10.7M due to auction dynamics.
  • Paul deliberately avoids stock market investments despite having a financial advisor, instead preferring tangible collectible assets like Pokémon cards (over $10M invested), dinosaur fossils, and sports memorabilia that he can appreciate both financially and emotionally.
  • Listening skills and genuine attention are underrated competitive advantages in business and personal relationships, as demonstrated through his approach to conversations and content creation.
  • Having a substantial financial commitment (like buying an expensive house) can serve as psychological motivation to maintain hustle and lock in focus on building wealth and new ventures.

Recommendations (8)

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"I take omega-3s"

Logan Paul · ▶ 1:44:00

Fly Grip
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"A product I still use to this day on my phone. It's called the Fly Grip. I use the product to this day. 10 years. I put it on every phone case."

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Delta emulator recommends

"Do you play it on Delta emulator? I've been recommended it."

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Prime Energy

"Well, for me it's Prime Energy pre-workout, which like, yes, it's my brand. Yes, I'm inherently a little bit biased. That thing makes me run through a wall at the gym and like it's way way better t..."

Logan Paul · ▶ 1:39:21

Prime Shake

"And then obviously post-workout. So, prime shake yet again is another prime product."

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"So every workout pretty much I start with a weighted jump rope 15 minutes and then this is like a peak workout. At the end at the last 10 seconds of every minute you do double jumps."

Logan Paul · ▶ 1:39:54

"I feel like intermittent fasting has a little something to do with it. I generally don't eat a full meal until about 3 to 5 p.m. That's when I eat breakfast."

Logan Paul · ▶ 1:41:22

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Mentioned (5)

Polymarket
Polymarket "Even on Poly Market the overunder for $16 million was I think like 10 15%. So, even traders on Po..." ▶ 2:30
eBay
eBay "I've noticed it's always up on eBay when you search for Pokemon and he prices it about 30 somethi..." ▶ 1:12:49
PSA
PSA "The Pikachu Illustrator card got graded a PSA 10. They say that you got it regraded a 10. I think..." ▶ 1:21:04
McDonald's
McDonald's "Probably the other day at the FBO we had some McDonald's hash brown." ▶ 1:40:56
Prime Creations "for example, there's a guy on YouTube who loves collecting Prime bottles. Prime Creations. He's g..." ▶ 1:52:08