Success is Hard Until You Understand This Formula

The gist

1. Only 18.8% of e-commerce customers buy again within a year, so your business needs to be profitable on the very first sale.
2. Sanchez says to charge 10 to 20% of the dollar value you create for customers rather than copying competitor rates or billing by the hour.
3. A 1% price increase with no extra volume can compound into an 11% jump in operating profit, making pricing the highest-leverage fix for most owners.
4. Email delivers 36 to 42 times return on content spend versus 2 to 3 times for paid ads in a good month, so master one owned channel first.