The Most Important Company You’ve Never Heard Of

Chris Williamson · · 9 min

Chris Williamson talks with a guest author about General Magic, a visionary 1990s tech company. The guest argues it failed from having too few constraints, and that its alumni went on to shape modern tech.

Watch the episode 9 min · YouTube

The gist

  1. The guest says General Magic, founded by three former Apple employees, went public on just an idea in Silicon Valley's first so-called concept IPO.
  2. According to the guest, unlimited money and talent removed any need to choose, and about three quarters of former employees couldn't figure out what not to do.

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