The Most Important Company You’ve Never Heard Of
Chris Williamson talks with a guest author about General Magic, a visionary 1990s tech company. The guest argues it failed from having too few constraints, and that its alumni went on to shape modern tech.
The gist
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The guest says General Magic, founded by three former Apple employees, went public on just an idea in Silicon Valley's first so-called concept IPO.
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According to the guest, unlimited money and talent removed any need to choose, and about three quarters of former employees couldn't figure out what not to do.
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Engineer Steve Perlman's calendar grew from 1904 to 2096 into a Big Bang-to-future version, taking months instead of four lines of code.
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The guest says the stock doubled on day one and was worthless 2 years later, but alumni went on to build LinkedIn, eBay, Nest, Android, and iPhone.
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The guest says Tony Fadell had the Nest team prototype the packaging before the product, so anything that didn't fit the box wasn't a priority.
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