Greg Isenberg
Everything Greg personally uses, recommends, or has created — plus things they don't recommend — sourced from their own show and appearances on other podcasts.
Top picks
Ranked by repeated personal use, excluding sponsorships.
Personal use in 4 episodes
"I was one of those people that hated short form video. I like to consume it, but I hated it from a creation standpoint. I hated the editing around it. Now I have Opus 5.5 as my editor, and I can go and create short form on the fly when it works for me in my schedule, and I've actually been quite enjoying it. Just over the last week, I've gotten literally hundreds of thousands of views on that content."
▶ 4:44"For me, I use Claude and Codex and products like that in a different part of the system. They're going to help me build the repo and generate the landing pages, writing scripts, building the little internal tools."
"Even just the fact that Claude Cowork can now go and click around your Meta ads dashboard, which is something that used to always drive me insane — like how the hell do I just quickly check this thing? That's just been a game changer for me, even though we have someone on the team who does it, just so I actually can see what's going on."
"I'm not going to be using Claude Code. I'm just going to be using the website or if you want to just have the Mac app."
Personal use in 3 episodes
"Madness versus Claude Code. I prefer Claude Code. Although Madness is OG and is underrated, but I do prefer Claude Code. When you're picking something as foundational in your workflow like Claude Code, you're kind of like betting on the company and the ecosystem."
▶ 1:20:10"You can use Claude Code to launch 100 Facebook ads in under 30 minutes"
"To get started, I'd recommend just tell Claude code to get you started. I went ahead and I basically gave Cloud Code the GitHub repo and was like I need help installing auto research by Karpathy."
Personal use in 2 episodes
"one app that I've been using literally for 14 years. It's the Things to-do list app. So, it's by a company called Culture Code. I'm not affiliated with them at all"
▶ 8:00"I use Things, the to-do app, and I just have personal and work."
Personal use in 2 episodes
"I'm starting to live in Codex. I think it was about a month ago I had Riley Brown on the podcast and I basically said like, 'Hey, convince me to use Codex. I'm in the Anthropic ecosystem. Convince me to use Codex.' And now I will say it's a part of my daily driver."
▶ 1:48"For me, I use Claude and Codex and products like that in a different part of the system. They're going to help me build the repo and generate the landing pages, writing scripts, building the little internal tools."
Personal use in 1 episode
"Finally, assemble everything in Figma and feed these screenshots back into Google AI Studio to vibe code toward your Northstar design."
▶ 0:44Personal use in 1 episode
"First, build the ugly prototype in Google AI Studio with zero prompts for aesthetics. Only once you get the logic and the functionality right, you start defining the brand soul."
▶ 0:07Personal use in 1 episode
"Let's see if it can actually get better output than Nano Banana Pro, which has been my daily driver for the last few weeks."
▶ 0:16Personal use in 1 episode
"For me, I would do this with a blank Excalidraw or TLDraw board. I would write the final outcome at the top, then I would draw the jobs — planner, customer researcher, competitor researcher, distribution researcher, skeptic, merge, human approval — then I would draw the arrows."
▶ 14:34Warned against
"The craziest thing is all the models are not the state-of-the-art models. So, they're actually using like old models, putting it together. I kind of hate that about this, right? Like this is not the best product."
"canceling my missive subscription because I don't need to look at my email anymore. It's handled by the bots."
Recent episodes
All →Showing 248 of 366 products
Clear filtersMentioned in 1 episode
"My friend Sam Parr has his company Hampton, which is not affiliated at all, but what they do, from what I understand, is meetups around North America for entrepreneurs, sort of like AA for entrepreneurs, that do at least let's say $3 million a year in revenue, and I think that's really cool."
Mentioned in 1 episode
"A lot of these platforms, like I think Mercor and micro1 and things like that, were getting coding data and they were selling it to the big models."
Mentioned in 2 episodes
"How do you look at platforms like Fiverr and Upwork, see what people want to pay for, and then create essentially a machine that goes and bids on some of this work."
"Are freelancers on Upwork or Fiverr doing the work in a way that software could partially replace?"
Mentioned in 3 episodes
"Think about Yelp as an example. Multi-billion-dollar company that was basically login with your Facebook and you're going to see local reviews and reviews that your friends have given."
"It integrates with systems like OpenTable and Yelp and stuff like that."
"Google reviews or Yelp reviews, or just reviews of restaurants in general, have gotten to a place where it's either five star reviews or one star reviews. And also, I think a lot of people have gamed the review sections on places like Yelp and stuff."
Mentioned in 1 episode
"In the car space, we all know Cars & Bids sold for a ton of money, many millions of dollars."
Mentioned in 1 episode
"A friend of mine launched a marketplace last week. I think it's called finallap.com, and basically what it is is high-end collectible cars. Every week you come to the site and you can bid on these high-end collectible cars, and they curate the cars."
Mentioned in 6 episodes
"What's cool about the marketplace and liquidity space here is you can go and use a Grockbot, a Claude Code, one of these personal agent platforms to go and actually run a lot of the tough parts of running a marketplace."
"So it works with Codex, it works with Claude Code, actually works with both."
"You can ask an agent like Claude Code or Codex to edit it. You can also paste the setup prompt into Claude Code or Codex or whatever shell access."
"You're starting to see this with Codex, Claude Code, OpenClaw, Hermes."
"You could use it within the terminal. And that's really where you're going to get the most amount of control in it."
"So, it's by a company called Culture Code. I'm not affiliated with them at all"
Mentioned in 1 episode
"That could be something like paid communities. That's something like a Circle or a Skool, or just a weekly virtual event where you're keeping people accountable."
Mentioned in 1 episode
"How do you look at platforms like Fiverr and Upwork, see what people want to pay for, and then create essentially a machine that goes and bids on some of this work."
Mentioned in 1 episode
"Big fan. Not affiliated but big fan of it... The branding is so good. And I feel like Paper actually low-key excels at branding."
Mentioned in 3 episodes
"So, this is, you know, when Sequoia talks about, you know, trillion-dollar service is the new software, when they're talking about this."
"Firms like Sequoia think there's a trillion up for grabs and how to start one yourself."
"Hey, I want you to make a VC style deck that'll allow me to raise $2 million from Sequoia Capital."
Mentioned in 19 episodes
"AI makes the ability to create the SaaS super easy. I think, you know, when we hit the Opus 5.5, GPT-6, that like a level of model, these models are so good that building the SaaS is not hard."
"I don't know what you're using to write. If you're just doing just humans or if you're doing some mix of Astra or, you know, Opus..."
"By the way, the version I'm talking about is Brag Slim, which is designed for Opus 5.5."
"Astra and models — whatever Claude and Google and others are going to come out with — can run the messy work between the client request and the final delivery."
"They've used ChatGPT, they've used Claude, but when they hear local AI, HuggingFace, Ollama, LM Studio, AI Edge, it sounds like it's for this developer world."
"You ask ChatGPT or Claude to help you write something — a tweet, a LinkedIn post — and technically the writing is fine, the grammar's fine, the syntax is fine, but it has this weird smell to it."
"This person took nine hours and 4 million tokens and Claude Code. Opus did the whole thing — planning the architecture, writing the web GPU, profiling the performance, and iterating off screenshots of its own output."
"Brand book with Flora FA, tone of voice with Claude, landing page with Claude Codex, and build you a funnel with co-work."
"When are you using something like Opus or other models that are more routine tasks."
"You can integrate with Claude Agent SDK and other other SDKs in order to build these things."
"It could be, you know, Claude, it could be ChatGPT"
"The more context you give to a Claude, the more context you give to a ChatGPT, the better output you're going to get."
"This is literally a marketing email marketing person's old job. Point blank. This is and it's using Claude Sonnet 4.6 which is great."
"You start by installing Claude desktop application and granting permission to your files"
"Let Claude figure that out for you."
"So why not use ChatGPT, Claude, whatever AI to come up with all kinds of dumb product ideas?"
"we've seen Anthropic and Claude skills. A lot of people talking about that including myself how amazing it is"
"Anthropic is preparing new agent task mode for Claude. So you can see here the image there's actually a leaked video."
"I want to give a special shout out and thank you to Anthropic, the team behind Claude, for sponsoring today's episode."
Mentioned in 1 episode
"Even Argon, Carbon, like these models are so good that building the SaaS is not hard."
Mentioned in 10 episodes
"I mean, there's so many examples of SaaS companies that made billions of dollars. Slack, for example, I think sold for $29 billion."
"The connector gives Claude better context. It gives it access to GitHub. It gives it access to Linear if you use that, access to Google Drive, Slack."
"You work with like a Dropbox and what is an AI first version of Dropbox, or Slack, and an AI first version of Slack look like?"
"If it touches already software — so if it touches Gmail or Slack or Shopify, HubSpot, Zendesk, Stripe — agents need these tools so they can use it."
"Go look at every SaaS tool you use. Notion, Slack, Stripe, etc. Now ask what is the version of this that's built purely for agents?"
"Maybe they're sharing it within Slack maybe they're sharing it within Microsoft Teams"
"You might need to have it hook up to email, have it hook up to Slack, have it hook up to CRM, have it hook up to Stripe."
"having it draft and send emails while replying to your boss's text on Slack"
"I would say if you want to make like a workspace specific agent, most people would easily transition to Slack because they they've already used it"
"I can imagine you prompting this interface based on the task I want. And then on the left hand side seeing these agents actually going and doing and checking in on them just like you check in on teammates in Slack."
Mentioned in 16 episodes
"I think, you know, when we hit the Opus 5.5, GPT-6, that like a level of model, these models are so good that building the SaaS is not hard."
"OpenAI's bet is to put the checkout right inside the conversation. So, you can already buy from Etsy and Shopify stores without leaving ChatGPT."
"They've obviously launched GPT-6.1 Soul, which was huge, which is obviously a major upgrade to GPT-6, but we kind of expected that."
"They've used ChatGPT, they've used Claude, but when they hear local AI, HuggingFace, Ollama, LM Studio, AI Edge, it sounds like it's for this developer world."
"You ask ChatGPT or Claude to help you write something — a tweet, a LinkedIn post — and technically the writing is fine, the grammar's fine, the syntax is fine, but it has this weird smell to it."
"People are spending more time on ChatGPT, they are spending more time on Claude and places like that. So they'll be creating their own tools within that."
"A lot of people learned how to type a good prompt into ChatGPT, which is useful, but the next layer is being able to design a little AI employee that has contacts, that has tools, that has permissions."
"A model that runs on a gaming GPU or a decent Mac is good enough for about 80% of what most people use things like ChatGPT or Claude for."
"A lot of people actually go to like Perplexity, and they'll or or ChatGPT, and they'll say like, 'Hey, I'm going to respond to this email. How would you respond?'"
"It could be, you know, Claude, it could be ChatGPT"
"The more context you give to a Claude, the more context you give to a ChatGPT, the better output you're going to get."
"both ChatGPT and claude like the UI don't have the ability to like self-learn and kind of find their way around limitations"
"all of a sudden, your ChatGPT and Codex has just become a lot more valuable"
"What do you think about using ChatGPT or something like that to help you figure out what the boat anchors are?"
"Give you more AI agents and more almost like a ChatGPT for ideas with it, but you can start for free."
"Give you more AI agents and more almost like a ChatGPT for ideas with it."
Mentioned in 1 episode
"I think there's been examples. I think levelsio has, like... yeah, he has, like, Interior AI, I think it's called."
Mentioned in 1 episode
"I don't think it's crazy to do a deal with Restoration Hardware where they're like, we'll give you 5% commission if you recommend..."
Mentioned in 3 episodes
"What's your take on personal agent platforms? You know, Muse, Grokbot, Instinct, Dots by OpenAI."
"I think that Dots is really interesting, too. It feels very intelligent. The models feel really good."
"Let's start with Dots. So, we have to talk about Dots. Dots is the personal agent platform, and it's their answer to Muse by Meta and their answer to Instinct. And what's really cool about it is they now have this front door where you're going to have access to the 1.2 billion weekly active users."
Mentioned in 3 episodes
"Is your view that this is going to be more and more mainstream, consumers are going to be asking their Muse agent or whatever for plumbers in Dallas?"
"A few weeks ago, Amazon started blocking Meta's new AI agent, Muse, from its website."
"Dots is the personal agent platform, and it's their answer to Muse by Meta and their answer to Instinct."
Mentioned in 5 episodes
"Cloudflare sits on the door itself. It protects a huge chunk of the internet, and it's a reason a lot of the agents are getting blocked by accident, and it's also building ways for agents to pay their way in."
"I'm talking about companies like Cloudflare who have a lot of security AI features."
"Cloudflare is trying to make paid access feel like part of the internet itself. So you don't have this giant checkout flow, you don't have to create an account first, there's no sales call, there's no enterprise procurement stuff. Basically, there's a request that becomes the transaction. And that's a really, really big idea."
"Cloudflare is opening the waitlist for a monetization gateway which will allow you to charge for any web page, data set, API, or MCP tool behind Cloudflare. These charges will settle in stablecoins over the 402 open protocol. I think there's going to be a lot of opportunity to actually create websites with the agent in mind and then add the Cloudflare monetization gateway to charge for it."
"I'll use Cloudflare D1 as the durable store with one main record type ideas."
98 recommended · 19 sponsored · 2 warned against · 126 episodes