YouTube ads
Software
Selling Orabrush and crowdfunding The Chosen through long-form ads
"Our glitch was YouTube launched its ad platform a few weeks before that... we got on YouTube and we started buying ads and those ads cost less than a penny per view."
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Running hyper-local skippable pre-roll ads with SER term jingles to build brand recognition and earworm recall in a local market
"Skippable YouTube pre-roll ads with a SER term jingle — I don't see anybody else doing this. The cheapest local TV advertising we discovered in the world is buying TV ads limited to a mile radius or zip codes that are skippable YouTube ads. We hope they ski..."