Meta Ads
Software
Promoting venue party packages to locals within a 5-7 mile radius
"That was less than $100 in ad spend. / So $100 in Facebook ads and got $10,000 in bookings. Yes... Now we've learned just focus on our zip, five to seven miles. That's the sweet spot."
More source quotes
Targeted advertising.
"When I first started running Facebook ads 9 years ago, right out of my college dorm room... Meta's algorithm is so powerful that it will hand it to Karen with husband John in Kansas and go find her specifically."
Customer acquisition for snail mail subscription businesses
"Meta ads, like that's a non-negotiable. I would not find an expert. You got to dig into the weeds. You got to learn the ads yourself because that is how this entire business grows... I would not be disheartened by spending 1,500 to get 10 customers because ..."