Explore paid media

Targeted advertising.

"When I first started running Facebook ads 9 years ago, right out of my college dorm room... Meta's algorithm is so powerful that it will hand it to Karen with husband John in Kansas and go find her specifically."

Greg LaVecchia

Customer acquisition for snail mail subscription businesses

"Meta ads, like that's a non-negotiable. I would not find an expert. You got to dig into the weeds. You got to learn the ads yourself because that is how this entire business grows... I would not be disheartened by spending 1,500 to get 10 customers because ..."

Chris Koerner

Driving high-intent patient leads for a dental implant practice

"Right now you have Google Ads that are working obviously, right? I would just actually continue to encourage you to just keep increasing Google ad spend. You're spending 12,000 a month — you're in Orange County. You could probably go to several hundred thou..."

The Game w/ Alex Hormozi

Driving paid search traffic to local business landing pages using problem-agitate-next step headline formula

"I manage his Google Ads, which — when you find the right keywords and you set up the right headlines — I've got a little trick: problem, agitate, next step. Tired of termites? Scared of termites? Afraid termites are infecting your home? Do you want them gon..."

Mike Stewart

Digital advertising and customer acquisition

"Don't even bother spending money on any platform that's not Meta until you reach $100,000 a month and spend on Meta. Meta is still the best winner."

Cliff Weitzman

Paid advertising and marketing to reach different consumer segments

"And we even like went back and forth for a while like what do we do on Meta back then? It was still Instagram. And what we realized is even though the price was quite a bit higher and we weren't seeing the return, it was just a different consumer."

Stephen Ellsworth