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Related products and practices, with creator experiences across different uses.

TikTok

Software

23 creators

Posting local videos to attract customers to the porch bakery

"It was on TikTok. It literally took me 20 seconds to do. I didn't put much effort into it. I thought nothing of it... I just posted it. Overnight, it did really well."

Angela Henson

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Launching niche accounts to get organic views without needing followers

"I started a TikTok account called You're Somebody Now as the name of the handle, @yoursomebodynow. The first post I posted on that account with zero followers was a slight edit on the video that did well for me... That video with zero followers got 8.2 mill..."

GaryVee

Posting content and building audience; demonstrating that content finds its audience regardless of follower count

"I have 15 million followers on TikTok, right? My latest post on TikTok right there has 25,000 views, right? You see it? Now, I'm starting a new account where I'm just going around TikTok and I'm replying to people."

GaryVee

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Whatnot

Software

6 creators

Buying and potentially selling vintage/old denim collectibles

"I've used it. I did not — I guess I saw the numbers, but now that I see what you're saying, I'm like, this is insane. This is so much bigger. Sam, you should start your denim shop on Whatnot. Yeah, I buy a ton of — I'm an eBay power user. I buy a ton of, I ..."

Sam Parr

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Hosting live garage sales, estate sales, and product auctions to sell used goods and merchandise

"He then has to download Whatnot and he has to literally schedule a garage sale or a house sale or estate sale. Whatnot's amazing, eBay's amazing, but what TikTok does is give you random audience."

GaryVee

Live selling of products directly to audiences; example given of a hairdresser selling shampoo live while demonstrating it

"There's a startup called Whatnot. More than half this room has no clue what the app is. And they did 11 billion in stuff sold through it. If you're listening right now and you sell stuff, you need to go to Whatnot and TikTok Shop and start selling ASAP."

GaryVee

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TikTok Live

Software

1 creator

Live shopping to reach new audiences via the For You Page algorithm, selling physical products, merch, and building brand awareness

"TikTok is the only platform when you go live that gives you a bunch of new people to know who you are. Every mom and pop trinket, candle store and watch store and shoe store on Earth should be on TikTok shop tomorrow. I really believe that. I do not see why..."

GaryVee

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"TikTok Live is an uncomfortably big opportunity and I love it because it pushes what I push on everyone to the limit because it's nasty in those comments."

GaryVee

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About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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