The Mom Test
Media
Guiding customer discovery call methodology — asking questions that reveal real pain points rather than seeking validation
"We used the principles from this book called The Mom Test. The principle in The Mom Test is essentially never asking questions like 'Hey, would you use this?' or 'Do you like my idea?' Instead, you should shift the frame of your questions to: how are you so..."
More source quotes
Validating products honestly rather than seeking encouragement
"One of the most important things when talking to your friends and family is a very famous concept, but it's called the mom test, which is if you try to validate a product with your mother, she would probably be very excited about whatever you build."
"There is a great book about how to do this properly I suggest you to read it is called The Mom Test"