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1 creator

Understanding counterintuitive aspects of human psychology as applied to marketing and consumer behavior

"Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice and they're really really worth reading in terms of understanding the counterintuitive aspects of human psychology. I really really recommend them."

Rory Sutherland

1 creator

Understanding counterintuitive aspects of human psychology as applied to marketing and consumer behavior

"Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice and they're really really worth reading in terms of understanding the counterintuitive aspects of human psychology. I really really recommend them."

Rory Sutherland

1 creator

Reading about optimism and cognitive biases as part of a self-directed effort to rebuild confidence and adopt a growth mindset.

"Kahneman has a chapter in his book called 'The Engine of Capitalism' in Thinking, Fast and Slow, and that chapter is about optimism. And that was another thing that I read — he has a sentence in there that also made me stop in my tracks. His premise is that..."

Bradley Clark

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