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The Choice Factory
1 creator use or recommend it
▲ 1 active in the last 90 days
1 recommend
Last discussed Jul 27, 2026
A book by Richard Shotton examining 25 behavioral biases that influence consumer behavior, with practical applications for marketers and advertisers.
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Killer marketing tricks Amex, Apple and Domino's use on you - Rory Sutherland
Rory Sutherland · Jul 27, 2026
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Used for: Understanding counterintuitive aspects of human psychology as applied to marketing and consumer behavior
Praised: Covers behavioral science applied to marketing; counterintuitive insights int...
"Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice and they're really really worth reading in terms of understanding the counterintuitive aspects of human psychology. I really really rec..."
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