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Core Four
Last discussed Apr 26, 2026
A business evaluation method developed by Codie Sanchez for finding safe businesses to acquire, using four key principles.
Recently discussed in
Watch If You're Under $1M Year
The Game w/ Alex Hormozi · Apr 26, 2026
Know where to grab the deal
Codie Sanchez · Feb 10, 2026
What creators say
The Game w/ Alex Hormozi
mentioned
Used for: Solving the problem of obscurity for businesses under $1 million in revenue by gaining awareness
Praised: You don't need to do all activities - can pick one and focus entirely on it
"And so we do that by doing the core four more, which is you have to do more outreach, cold or warm. You have to make more content or you got to run ads. But the thing is you don't need to do all of them. You pick one, you go all in."
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Codie Sanchez
mentioned
"In business, I call this the core four. And it's how you find a business to buy that is quote unquote harmless."
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