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Black Rifle Coffee

product 2 mentions from 2 sources Visit website →

Veteran-founded American coffee company known for strong roasts and military-inspired branding.

premium military coffee veteran owned american
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2

sources

Mentioned by

Joe Rogan Evan Hafer

All mentions

Evan Hafer created this ✓ High confidence
"We'll make them Black Rifle custom, right? So it's cool camouflage, a little branding on it."
From: Joe Rogan Experience #2453 - Evan Hafer • ▶ 8:01 • Feb 2026

Attribution: Evan Hafer references his company Black Rifle Coffee when discussing custom branded products

Joe Rogan 💰 sponsored ✓ High confidence
"The only coffee we drink here in the studio and I drink at home. Black Rifle Coffee Company is headed into 2026, making great coffee for people who get up early, work hard."
From: Joe Rogan Experience #2455 - Donnell Rawlings • ▶ 53:37 • Feb 2026

Attribution: Joe does a sponsored ad read for Black Rifle Coffee, mentioning personal use and providing discount code