Don't launch an ecom brand in 2026 before watching this
Danny Yeung joins Sam Parr and Shaan Puri to explain how he grew supplement brand IM8 to $200M in annual revenue in just 20 months.
The gist
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IM8 stands out as the only premium red powder in a sea of green competitors, which supports higher prices and stronger brand loyalty.
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Running 2,000 to 3,000 concurrent ads with 500 to 800 creators tested weekly dropped their customer acquisition cost from $305 to $239 while doubling spend.
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Signing Mayo Clinic doctors and a former NASA chief scientist before launch built credibility in a category where customers are naturally skeptical.
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Danny says founders outperform hired CEOs because they take bigger risks and stay involved in decisions like pricing, formulation, and supply chain daily.
"I think one thing that we've done really well was scaling on Meta ads. Right now we have anywhere from two to three thousand ads live at any given time. We're testing out 500 to 800 creators on a weekly basis. Now Meta does all of that targeting for you already. All you need t..."
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"I think one thing that we've done really well was scaling on Meta ads. Right now we have anywhere from two to three thousand ads live at any given time. We're testing out 500 to..."
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