How to Raise a Few Billion Dollars
John Kim joins Invest Like The Best to explain how trust, not logic, drives large fundraises and shares a practical framework for building it systematically.
The gist
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Start by estimating your hard reelect number, what you can raise from existing believers, then build a plan to reach 2 to 3 times that.
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Belief and trust are different things: someone can agree with your logic but still not commit if fear of execution is in the room.
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Simplify your story until an investor can repeat it to their committee in one phrase, since complexity quietly kills trust.
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Conversion ratio is the only pipeline metric that matters: once you know it, raising capital becomes straightforward arithmetic.
Also mentioned
27:01
Karpman Drama Triangle
· "There is a psychological framework called the Karpman drama triangle. The idea is that we as people have a..."
30:56
Oprah's Book Club
· "She had the Oprah's Book Club. That was the mother of all consensus. The idea that these books are the best..."
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