The Boring $1M/Year Business That Almost Never Fails

The gist

1. Superior equipment like direct soap injection and ozone sanitization sets a location apart from the roughly 40,000 US laundromats still running old machines.
2. Koerner says to find 3 to 5 existing laundromats within a 2 to 3 mile radius as proof of demand before choosing a site.
3. A 3-month grand opening push with free laundry weekends and VIP events builds Google reviews and loyal customers at near-zero acquisition cost.
4. Startup costs run $1.2 to $2.2M, with breakeven around 3 to 4 years and a possible 5x to 6x sale after five years.