Steve Stoute
Everything Steve personally uses, recommends, or has created — plus things they don't recommend — sourced from their own show and appearances on other podcasts.
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"There's been attempts like the VH1 thing — Hip-Hop Honors. It's cool. It's putting a light on these artists. But it's not putting anything in their pockets. It's not investing in the artist."
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"He turned down Spotify and went to Patreon because he wanted to work directly with fans. He said, 'I don't want any obfuscated version of money. I want to know exactly what I deserve because I have the audience who pays me directly,' and he uses Patreon. These are great things that are breakthrough in business models."
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"If you go on Amazon, it's like if you buy this, then you buy that. If they're selling you toilet tissue or whatever, the next thing there's a plunger — there's other things that are associated with that product that you just bought."
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"I'm a painter, I draw. Substack, I'm a writer, I'm a journalist. Podcasters — I don't need the publisher to be a third party that owns this anymore. I can find an audience on my own."
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"I get a lot of credit for seeing that whether it was Napster, MP3s were going to shift the music business from the CD."
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"At Reebok, that was a client that when I was partners in this agency, I'd met Adam Silver at that time. Reebok had the license for the NBA and I was doing all the marketing around the throwback jerseys."
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"The only reason why I wore Adidas shell toes was because of them. Like we knew that."
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"When the record companies cut the deal with Spotify and this whole 70/30 split, they had all the leverage in the world. In fact, they took equity in Spotify. The record companies owned a piece of Spotify."
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"We knew that the iPod was coming because of Jimmy's relationship with Steve. We all wanted to buy stock in Apple and the stock was like nine."
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"Grand Puba advertising for Sprite, which is an amazing, amazing... He said the line, 'First thing first, obey your thirst,' and he talked about Sprite."
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"The idea that Jimmy was putting the Beats headphones in music videos was literally a derivative of that idea. I had seen that idea very early."
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"It's called Arnell Group. So I worked at this company, and I became partners when I left the record business."
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"Dr. Dre comes in with the album, The Chronic 2001, which is a fucking amazing album."
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"The iPod launched before the iTunes. People think they launched at the same time. So when iTunes launched, the one thing about Apple at that time is if they could put distribution, the expense of distribution to a third party, Steve was all about that."
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