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Steve Stoute

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Everything Steve personally uses, recommends, or has created — plus things they don't recommend — sourced from their own show and appearances on other podcasts.

Created by Steve: The Tanning of America

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VH1 Hip Hop Honors mentions media

Mentioned in 1 episode

"There's been attempts like the VH1 thing — Hip-Hop Honors. It's cool. It's putting a light on these artists. But it's not putting anything in their pockets. It's not investing in the artist."
Patreon mentions software

Mentioned in 1 episode

"He turned down Spotify and went to Patreon because he wanted to work directly with fans. He said, 'I don't want any obfuscated version of money. I want to know exactly what I deserve because I have the audience who pays me directly,' and he uses Patreon. These are great things that are breakthrough in business models."
From: The Marketing Genius of Steve Stoute • ▶ 55:34 • Jun 21, 2026
Amazon mentions software

Mentioned in 1 episode

"If you go on Amazon, it's like if you buy this, then you buy that. If they're selling you toilet tissue or whatever, the next thing there's a plunger — there's other things that are associated with that product that you just bought."
From: The Marketing Genius of Steve Stoute • ▶ 33:57 • Jun 21, 2026
Substack mentions software

Mentioned in 1 episode

"I'm a painter, I draw. Substack, I'm a writer, I'm a journalist. Podcasters — I don't need the publisher to be a third party that owns this anymore. I can find an audience on my own."
From: The Marketing Genius of Steve Stoute • ▶ 43:22 • Jun 21, 2026
Napster mentions software

Mentioned in 1 episode

"I get a lot of credit for seeing that whether it was Napster, MP3s were going to shift the music business from the CD."
From: The Marketing Genius of Steve Stoute • ▶ 0:30 • Jun 21, 2026
Reebok mentions product

Mentioned in 1 episode

"At Reebok, that was a client that when I was partners in this agency, I'd met Adam Silver at that time. Reebok had the license for the NBA and I was doing all the marketing around the throwback jerseys."
From: The Marketing Genius of Steve Stoute • ▶ 20:33 • Jun 21, 2026
Adidas mentions product

Mentioned in 1 episode

"The only reason why I wore Adidas shell toes was because of them. Like we knew that."
From: The Marketing Genius of Steve Stoute • ▶ 16:07 • Jun 21, 2026
Spotify mentions software

Mentioned in 1 episode

"When the record companies cut the deal with Spotify and this whole 70/30 split, they had all the leverage in the world. In fact, they took equity in Spotify. The record companies owned a piece of Spotify."
From: The Marketing Genius of Steve Stoute • ▶ 35:49 • Jun 21, 2026
iPod mentions product

Mentioned in 1 episode

"We knew that the iPod was coming because of Jimmy's relationship with Steve. We all wanted to buy stock in Apple and the stock was like nine."
From: The Marketing Genius of Steve Stoute • ▶ 8:47 • Jun 21, 2026
Sprite mentions product

Mentioned in 1 episode

"Grand Puba advertising for Sprite, which is an amazing, amazing... He said the line, 'First thing first, obey your thirst,' and he talked about Sprite."
From: The Marketing Genius of Steve Stoute • ▶ 16:19 • Jun 21, 2026
Beats Headphones mentions product

Mentioned in 1 episode

"The idea that Jimmy was putting the Beats headphones in music videos was literally a derivative of that idea. I had seen that idea very early."
From: The Marketing Genius of Steve Stoute • ▶ 6:47 • Jun 21, 2026
Arnell Group mentions other

Mentioned in 1 episode

"It's called Arnell Group. So I worked at this company, and I became partners when I left the record business."
From: The Marketing Genius of Steve Stoute • ▶ 19:42 • Jun 21, 2026
The Chronic 2001 mentions media

Mentioned in 1 episode

"Dr. Dre comes in with the album, The Chronic 2001, which is a fucking amazing album."
iTunes mentions software

Mentioned in 1 episode

"The iPod launched before the iTunes. People think they launched at the same time. So when iTunes launched, the one thing about Apple at that time is if they could put distribution, the expense of distribution to a third party, Steve was all about that."
From: The Marketing Genius of Steve Stoute • ▶ 9:19 • Jun 21, 2026

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