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Beats Headphones
Last discussed Jun 21, 2026
Premium audio headphones brand co-founded by Dr. Dre and Jimmy Iovine, famously marketed through music videos and celebrity endorsements.
Recently discussed in
The Marketing Genius of Steve Stoute
Steve Stoute · Jun 21, 2026
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Steve Stoute
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"The idea that Jimmy was putting the Beats headphones in music videos was literally a derivative of that idea. I had seen that idea very early."
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