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product
Sprite
1 creator use or recommend it
1 use
1 mention
Last discussed Jun 21, 2026
Lemon-lime flavored carbonated soft drink by The Coca-Cola Company
Recently discussed in
The Marketing Genius of Steve Stoute
Steve Stoute · Jun 21, 2026
Rohan Oza: How to build a brand that captures the moment | Masters of Scale
Rohan Oza · Jun 4, 2026
What creators say
RO
Rohan Oza
uses
Used for: Hip-hop and celebrity marketing partnerships
Praised: Became super cool brand through hip-hop partnerships with Kobe Bryant, Missy ...
vs: Used radio DJ influencer strategy that he later applied to Vitaminwater
"I ended up on the brand Sprite, which I loved. That's where I learned what became one of my mantras, which is influence the influencer because Sprite had suddenly become this super cool brand."
More from Rohan Oza →
SS
Steve Stoute
mentioned
Praised: Pioneer of authentic hip-hop brand partnerships that influenced urban culture
"Grand Puba advertising for Sprite, which is an amazing, amazing... He said the line, 'First thing first, obey your thirst,' and he talked about Sprite."
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