Lauren Colenso-Semple

"I think part of it was the introduction of the bikini category in competitive bodybuilding because that was a level of muscularity that people didn't look at and say, 'Oh, that's bulky.' That was, 'Oh, she looks good in a bikini.'"

"I think that in combination with the introduction of more group fitness, it had resistance training components, CrossFit, which a lot of women were drawn to."

"Be careful about the gummies. Someone actually analyzed a bunch of creatine gummies, top selling brands on Amazon, and some of them contained virtually no creatine."