Jim Collins

"back and built to last which was about visionary companies and enduring great companies"

"Jerry Poris and I set out our original question was to study the concept of corporate vision because it was sort of what would that be was back before it was something that anybody had ever studied"

"This study has done is blown that apart for me completely in the idea that the range of things that you're encoded to potentially do is incredibly vast. And all you have to do is find one of them."

"Morton Hansen and I were doing our book Great by Choice. We're looking at really chaotic environments and some of the most successful startups to great companies that came out of really turbulent worlds."

"We're going to be doing a conversation on the evening around the ideas in this book"