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Great by Choice
1 creator use or recommend it
1 use
Last discussed Jul 23, 2026
A business book by Jim Collins and Morten Hansen examining how companies thrive in chaotic environments.
Recently discussed in
How to unlock your potential (with Jim Collins) | Masters of Scale
Jim Collins · Jul 23, 2026
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Jonathan Ross · Jul 5, 2026
Jim Collins — What to Make of a Life
Jim Collins · Mar 5, 2026
What creators say
JR
Jonathan Ross
uses
Used for: Framework for recognizing and seizing lucky opportunities as a founder — used to evaluate when to pursue unconventional bets like fast LLM inference
Praised: Provided a mental model that matched his real experience; the concept of 'ret...
"I read this book by Jim Collins a while ago and it had this chapter on return on luck and it really resonated with me. The thesis is the most successful companies don't have more lucky events — they just seize on that luck better than other compan..."
More from Jonathan Ross →Created by
JC
Jim Collins
creator
mentioned
"Morton Hansen and I were doing our book Great by Choice. We're looking at really chaotic environments and some of the most successful startups to great companies that came out of really turbulent worlds."
More from Jim Collins →+1 more mention from Jim
"You mentioned Good to Great and Great by Choice and Built to Last and then the new book What to Make of a Life."
How to unlock your potential (with Jim Collins) | Masters...
· Jul 23, 2026
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