James Clear

"I think if I was going to encapsulate entrepreneurship in a nutshell, I would say it is the trust and the willingness that you can figure it out."

"I wrote parts of Atomic Habits on my parents couch when I was visiting them for the holidays. I wrote parts of it in the passenger seat of a car while we were on a road trip."

"For the first three years that I wrote, I wrote jamesclear.com and I published a new article every Monday and Thursday and they were like 2,000word pieces, took me like about 20 hours each on average."

"I also have an Atomic Habits workbook that we're coming out with. So, it just helps you operationalize some of the things. How do I apply it to my actual life?"

"we have an Atomic Habits daily calendar. It's a page a day. There's something very human about needing to be reminded. So, it's nice to have a just a simple daily reminder."

"I do think you have to make it really small. If you're giving people a plan that has five things on there for them to do, can we eliminate four of those for now?"

"Two-minute rule is very simple. It just says take whatever habit you're trying to focus on and scale it down to something that takes 2 minutes or less to do"

"Atomic Habits has a chapter later in it where I talk about deliberate practice. It could have been a book about deliberate practice where I talk about habits, but instead it's a book about habits where I talk about deliberate practice."

"I call these the four laws of behavior change. Make it obvious, make it attractive, make it easy, make it satisfying"

"At the top of 3-2-1, my newsletter, it says the most wisdom per word of any newsletter on the web. I'm trying to set an expectation there."

"Author's Equity is this book publisher that I helped co-found. We have a book coming out called The Overthinker's Guide to Making Decisions."

"So I do a lot of like website optimization for thevibemarketer.com"