Survey close / lead capture via QR code
Technique
Converting speaking engagement audiences into qualified leads by offering valuable content (event planning mistakes slides) via QR code opt-in that captures event hosting intent and frequency
"Put a QR code on the screen and I'll send them to you. So you actually come in — I'd probably think of it as like 20 mistakes that people who are buying event planning make. I just go through all the mistakes people make, with each of them proof of one pers..."