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Understanding manufactured social consensus and how public opinion diverges from private belief

"End of Average is great, but the one you want to read is called Collective Illusions. Todd, again, his think tank excels in private opinion research. He spends a lot of time trying to figure out what you really think, not what you would say in a poll. Todd ..."

Mike Rowe

1 creator

Understanding the true beliefs and desires of the population using search data rather than self-reported opinions

"There's another book that makes the case really well, too. It's called Everybody Lies. In this book, the author gets the keys to the kingdom of Google data and gets to look at the details of every search conducted over the last however many years — hundreds..."

Mike Rowe

1 creator

Understanding why the concept of the 'average American' is a flawed framework, applied to work and education

"I would refer you to a terrific book. I bet your viewers would dig it. It's by a guy called Todd Rose. The first is called The End of Average. It goes to your question about this idea that there is this state that most people fit in — the average state."

Mike Rowe

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