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Collective Illusions

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1 creator use or recommend it

1 recommend
Last discussed Jul 19, 2026

A book by Todd Rose examining how people misread public opinion and conform to beliefs they think others hold, arguing much social division is manufactured rather than real.

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How Collective Illusions compares

1 creator weighed in
T
The End of Average Different focus
Todd Rose's other book

Mike calls both great, but says Collective Illusions is the more important read right now.

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1 creator
MR
Mike Rowe

"End of Average is great, but the one you want to read is called Collective Illusions. Todd, again, his think tank excels in private opinion research. He spends a lot of time trying to figure out what you really think, not what you would ..."

Mentioned alongside Todd Rose's other book 'End of Average,' which Mike also calls great but considers this the more important read

What creators say

MR
Mike Rowe
recommends
Used for: Understanding manufactured social consensus and how public opinion diverges from private belief Praised: Based on rigorous private opinion research; reveals how divided we are not as... vs: Mentioned alongside Todd Rose's other book 'End of Average,' which Mike also ...

"End of Average is great, but the one you want to read is called Collective Illusions. Todd, again, his think tank excels in private opinion research. He spends a lot of time trying to figure out what you really think, not what you would say in a p..."

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