TikTok Live
Software
Live shopping to reach new audiences via the For You Page algorithm, selling physical products, merch, and building brand awareness
"TikTok is the only platform when you go live that gives you a bunch of new people to know who you are. Every mom and pop trinket, candle store and watch store and shoe store on Earth should be on TikTok shop tomorrow. I really believe that. I do not see why..."
More source quotes
"TikTok Live is an uncomfortably big opportunity and I love it because it pushes what I push on everyone to the limit because it's nasty in those comments."