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Amazon

Software

12 creators

Buying cheap shoes and sunglasses

"You can get cheap shoes on Amazon. Now, are they maybe blowing my knees out? That's entirely possible. I think people expect me to dress expensively because I could if I wanted to. And I buy my nine-dollar shades off Amazon."

Tom Bilyeu

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Online shopping for general goods with reliable delivery and returns

"My personal revealed preference is I would almost always want it from Amazon because I trust it's going to get there. I know where to go to look to see if it's on its way. I know where to go to process a return if I want to do that."

Ben Thompson

Brand awareness marketing and retail distribution channel for a beverage CPG brand

"We were 100% on Amazon from day one, which was a decision we made as a board to do that. And it was such a good decision, but you don't make a lot of money on Amazon as a beverage. We saw it as a great marketing tactic for awareness because it's in so many ..."

Allison Ellsworth

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TikTok Shop

Software

4 creators

Affiliate marketing with micro creators; side-gig income.

"TikTok Shop is awesome for anyone trying to do a side gig... It's a huge part of our business now. We operate it profit neutral and then we see 30 to 40% of that revenue immediately translate over to Amazon and Target and our retailers."

Greg LaVecchia

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Affiliate creator content and direct sales

"TikTok is actually going phenomenal. The current playbook is you find a bunch of great TikTok affiliates, incentivize them with high commission rates... Our TikTok Shop revenue is in the six figures per month, but it enables growth on Amazon and everywhere ..."

Sean Frank

Selling physical products live to both existing and new audiences, particularly for mom-and-pop stores and seasonal businesses

"Every mom and pop trinket, candle store and watch store and shoe store on Earth should be on TikTok Shop tomorrow. I really believe that. I do not see why you wouldn't — you get free customers from the FYP. Live shopping on TikTok specifically — what TikTok..."

GaryVee

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1 creator

Growing app downloads and revenue for Erly from zero to $50K/month in 4 months

"Influencer marketing is the one that I picked. It's proven to work. I started out by finding influencers on TikTok and Instagram, reaching out, sending a ton of DMs. The key is finding people where the app fits naturally — they get to continue making their ..."

Jake Glacer

About these recommendations

Products are related to this topic through catalog tags. Quotes describe the creator’s stated use; they are not necessarily recommendations for this topic.

Creator counts cover all uses and all dates. Each person counts once per product family. Paid promotions and passing mentions are excluded. Items are ordered by creator count, then name.

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