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Working Backwards (Press Release)

technique
Last discussed Oct 25, 2026

Amazon's product development practice of writing the press release before building a product.

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Lenny Rachitsky
mentioned
vs: Compared to the case study factory

"I like the idea of thinking of it as almost like working backwards from the press release, but for sales."

An 86-minute guide to finding PMF | Rob Snyder (Author, T... · ▶ 1:14:48 · Oct 25, 2026
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