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Wix

software
Last discussed Oct 12, 2026

Website building platform that allows users to create websites without coding knowledge.

What creators say

Jason Lemkin
mentioned
vs: Compared to AI-era infrastructure costs; previously had a 2-cent per-website ...

"Wix before Base 44 has a two-cent nut to serve that website. Now it's three to four dollars."

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Harry Stebbings
mentioned
vs: Mentioned alongside Monday.com as software stocks that fell significantly and...

"I've done that before. I've looked at your Wix or your Monday.com which were down in impressively large amounts. I love the founders and I just determined that I couldn't determine baby from bathwater and did nothing — but they had another 10, 20,..."

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+4 more mentions from Harry

"Base44 really saving Wix, hitting over $200 million, our stock up 100%."

"I look at a Wix today trading at 2.1 billion on 2.1 billion of revenue — it's a great example where there's obviously irrationality at play."

Chris Koerner
mentioned
vs: Mentioned alongside Squarespace as alternatives to coding-based website creation

"I can't make a website if it's not using something like Wix or Squarespace. I have no coding experience."

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Avishai Abrahami
mentioned
Used for: Website creation and business management tools for small businesses Praised: Strong retention, near-zero marginal cost per website generated, trust with S... vs: Compared to Base44 (vibe-coding), Shopify, and Claude Code as alternatives fo...

"I think for Wix, look, our customers — most of our customers will be the pizza store next to your house, your hairdresser, or a lot of small businesses. They're not going to use Claude Code to build. They're business-stuck. You're not going to vib..."

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Rory O'Driscoll
mentioned
Praised: Strategic awareness of what needs to be done, made a small acquisition vs: Compared to Adobe as a SaaS incumbent facing AI disruption

"I want the Wix guys to make it because they strike me as knowing what they have to do. They did the small acquisition. Just got to grind it through."

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Amjad Masad
mentioned
vs: Traditional website builder pivoting to AI-powered development

"If you look at the behavior of Wix, they look like they're pouring everything into base 44"

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"Wix buying back 31.6% of its shares given its low stock price"

More from 20VC with Harry Stebbings →
MC
Mike Cannon Brooks
mentioned

"For some businesses like Wix, I would argue it's a totally sensible investment."

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Jared Zoneraich
critical

"I'm more doubtful of is kind of these beginner-first, beginner-only, build-version-one project products — the kind of like Lovables and the Wixes of the world."

"Wix was a thing, but the interface wasn't intuitive."

Sponsored mentions

These creators mentioned this product during a paid promotion

Chris Koerner uses sponsored

"It knows what your business needs because it's built on 20 years of Wix working with small businesses, and I've been a Wix customer for years and years and years. That's who's behind Symphony."

About this data

  • ✓48,000+ mentions extracted from real podcast transcripts
  • ✓Every quote links to the source episode
  • ✓Sponsored mentions are always labeled
  • ✓Critical takes are shown, never filtered out
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