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technique
UGC (User-Generated Content) Marketing
1 creator use or recommend it
▲ 1 active in the last 90 days
1 recommend
Last discussed Sep 9, 2026
A growth marketing technique where brands incentivize creators or users to produce and distribute content promoting the product, typically across social media platforms.
Recently discussed in
How I Built This $160K/Month Gym App
Mauro Botanes · Sep 9, 2026
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Mauro Botanes
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Used for: Scaling app downloads by distributing viral short-form video content across hundreds of creator accounts
Praised: Highly scalable, performance-based pay structure aligns creator incentives wi...
vs: Tried YouTube community promotion and influencer marketing first — neither wo...
"We found UGC. We were really good at it and we just did more and better. In the last year, we have posted nearly 80,000 videos, we have more than 500 accounts, and we have done nearly 8 billion views in the last year. We give nearly half of the re..."
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