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technique
The Two C's
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Last discussed Oct 13, 2026
Sales opening technique: find something in common and give a compliment to disarm the other person.
Recently discussed in
Ryan Serhant: The Sales Habits That Closed $1 Billion in a Year
Ryan Serhant · Oct 13, 2026
What creators say
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Ryan Serhant
recommends
Used for: Building rapport at the start of a sale
Praised: Disarms people
"The first thing you do is the two C's. You find something in common, and you give somebody a compliment. Because you want to disarm them, and people like compliments."
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