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The Three F's
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Last discussed Oct 13, 2026
Ryan Serhant's follow-up framework: follow up, follow through, follow back.
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Ryan Serhant: The Sales Habits That Closed $1 Billion in a Year
Ryan Serhant · Oct 13, 2026
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Ryan Serhant
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Used for: Following up with prospective and past clients
Praised: Led to major sales after years of follow-up
"It's the art of the three F's. Follow up, follow through, follow back. So you follow up forever until people buy, die, or they bought something... You follow through on everything you say you're going to do, and you follow back with everybody that..."
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