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The Dip
A business book by Seth Godin about knowing when to quit and when to stick with projects, focusing on the challenge of getting through difficult middle phases.
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Brian Armstrong
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"I remember I read this book by Seth Godin called The Dip. It was pretty powerful idea. He basically was just saying there's a big dip between being a beginner and the top of your field where you make the top 1% and most people quit in the middle."