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Store Is Studio
1 creator use or recommend it
▲ 1 active in the last 90 days
1 recommend
Last discussed Oct 3, 2026
A content strategy of filming content on location (stores, parking lots, festivals) instead of on polished sets.
Recently discussed in
Why Your Social Media Content Isn’t Working
Gary Vaynerchuk · Oct 3, 2026
What creators say
GV
Gary Vaynerchuk
recommends
Used for: Making authentic business content on location rather than on fancy sets
Praised: Show-don't-tell authenticity
vs: Instead of fancy production sets
"I believe the best studio in the world is the world. I tell my clients, which are mainly Fortune 500 companies, I'm like, 'Look, let's make content at stores, in parking lots, at festivals.' ... Store is studio is something that I've really champi..."
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