SPIN Selling
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A sales book by Neil Rackham. It presents the SPIN (Situation, Problem, Implication, Need-payoff) questioning method for complex B2B sales.
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"If you want to quiet your academic brain and start growing your founder brain, I highly recommend reading SPIN Selling, High Output Management, The Seven Habits of Highly Effective People, and How to Win Friends and Influence People."
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