Skittles
Fruit-flavored chewy candies known for their colorful appearance and 'Taste the Rainbow' slogan.
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What creators say
"With our Skittles brand, we switched out our flavor from lime to green apple. And consumers let us know they really miss the lime."
More from Gabrielle Dallas Wesley →"If I gave you a bag of Skittles or something, then you might be thinking, well, Sahar, it's calories... Well, darling, what's going to happen when you eat candy when you're hungry?"
"I'm not going to eat that bag of Skittles. I'm not going to eat the fast food. It's poison for me."
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