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Sell before you build
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Last discussed Sep 20, 2026
A startup methodology where founders validate demand by getting customer commitments or pre-sales before investing in building the full product.
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This Simple Widget Makes $50K/Month
Tom Holliday · Sep 20, 2026
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Tom Holliday
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Used for: Validating a business idea before investing significant time and money into building
Praised: Confirms real demand exists; getting someone to the point of handing over cas...
"Definitely sell before you build. I know it's said so many times, but customers don't care how much went into something sometimes. If you can get someone to commit before building the product, you've probably found something worth pursuing."
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