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Prospect Theory
Last discussed Oct 16, 2026
Kahneman and Tversky's Nobel-winning behavioral economics theory of how people make decisions under risk, including loss aversion.
Recently discussed in
Why Failure Hurts More Than It Should
Mark Manson · Oct 16, 2026
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Mark Manson
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"They eventually kind of bundled up a lot of their experiments and they broadly called it prospect theory, and they would go on to win a Nobel Prize for it in 2002."
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