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Persuasion

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Last discussed Nov 4, 2026

Robert Cialdini's follow-up book on persuasion, which introduces a seventh principle, unity.

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Manipulation, Solved
Mark Manson · Nov 4, 2026

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Mark Manson
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"Cialdini did another book maybe about 10 years ago called Pre-Suasion, and then he tried to argue that there's a seventh principle called unity, which I think strikes me as very much kind of captured by the moment."

Manipulation, Solved · ▶ 3:03:18 · Nov 4, 2026
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