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Meta AI

Meta AI

software
TBPN Jason Lemkin
+1

3 creators use or recommend it

▲ 2 active in the last 90 days

3 use 9 mention
Last discussed Oct 7, 2026

Meta's AI chatbot and assistant that powers AI features across Meta's platforms including Instagram and Facebook.

What else do they all swear by?

TBPN and Jason Lemkin use or recommend Meta AI. See what else they have in common.

See what they all swear by Or pick your own people

What creators think

Jason Lemkin calls Meta AI the first real ChatGPT competitor, praising its autonomous agents, token limits, and ability to build composable software like a full CRM — his is the strongest endorsement in the mix. Several others mention it in the context of Meta's broader AI ambitions, particularly around Muse and ad campaign management, without saying they use or recommend it personally. John Coogan tried it inside Instagram and found the responses generic and unhelpful for practical account growth questions. The split here is real: one creator who dug in came away genuinely impressed, one who tested a specific use case came away unimpressed, and the rest are watching from the sidelines.

How Meta AI compares

2 creators weighed in
ChatGPT Direct rival
OpenAI's conversational chatbot

Jason says Meta AI is the first real competitor and can build autonomous tools like a live CRM for free. ChatGPT lacks that kind of hands-off automation, he implies.

2 creators
Jason Lemkin

"It's the first real ChatGPT competitor. It's one of the best pieces of software I've ever used. But it's also a Trojan horse to fight ChatGPT because the LLM's pretty good. It built me an entire CRM for every SaaS sponsor — it tracks eve..."

Compared to ChatGPT as first real competitor; ChatGPT lacks truly autonomous agents

John Coogan

"The Meta AI app sitting at 17 in the app store right now — not nothing, but the market is clearly not sending signals like 'hey, we're really excited for you guys to pivot into enterprise.'"

Compared to ChatGPT, Gemini, Claude as consumer chat competitors; noted as underperforming expectations given Meta's user base

What creators say

JR
Used for: Asking questions about restaurants hands-free via the glasses Praised: Avoids picking up the phone and getting sucked into scrolling vs: Compared to using a smartphone

"If I answer a phone call or even ask Meta AI something about a restaurant where I'm going for lunch or whatever, the temptation to look inside that little black box in your pocket just isn't there if you don't have to pick it up."

More from Jack Raines →
Used for: Built a personal CRM to track 150 sponsors daily in real time; general consumer AI queries Praised: Free, has truly autonomous agents, good consumer-grade LLM, more tokens than ... vs: Compared to ChatGPT as first real competitor; ChatGPT lacks truly autonomous ...

"It's the first real ChatGPT competitor. It's one of the best pieces of software I've ever used. But it's also a Trojan horse to fight ChatGPT because the LLM's pretty good. It built me an entire CRM for every SaaS sponsor — it tracks every email a..."

More from Jason Lemkin →
TBPN
uses mentioned
Used for: Building video games through vibe coding prompts Praised: Does a really great job building miniature video games

"And when I demoed Meta AI, the latest launch, one of the suggested prompts is like vibe code a video game, and it actually does a really really great job building a little miniature video game."

More from TBPN →
+3 more mentions from TBPN

"Meta has Meta AI now like everyone is training a foundation model."

"Meta AI now is squarely in the top five of the app store rankings but it is the most competitive category potentially since search."

JS
Jeremy Stern
mentioned

"That's how many people use WhatsApp, Instagram, Facebook, Messenger, Meta AI. So they have the distribution."

More from Jeremy Stern →
BA
Bill Ackman
mentioned
Used for: Creating personal AI agents Praised: Very easy to use for creating agents

"Just even the most recent overnight release of Meta — I haven't had a chance to play around with it but guys in the office were talking about how easy it is to use. I think it's Muse or whatever. How easy it is for people to now create their own a..."

More from Bill Ackman →
Riley Brown
mentioned Muse
Used for: Personal AI agent across Meta platforms and Meta Ray-Ban glasses Praised: Most important Meta product outside Instagram; deeply backed by Zuckerberg vs: Positioned alongside Grok Bot as the key competitors to OpenAI's rumored AION...

"Muse is now probably the most important product outside of Instagram to Facebook or Meta right now. Mark Zuckerberg is going all in on Muse. Muse is also going to power their Meta Ray-Ban glasses."

More from Riley Brown →
John Coogan
mentioned
vs: Compared to Microsoft Autopilot

"Is it going to compete directly with Meta and Muse or will it be a different thing entirely because it lives in the enterprise?"

More from John Coogan →
+3 more mentions from John

"Meta has taken a very different approach. They're not fear-mongering. They're just like, 'It's cute. It's lovable.' And they actually are successfu..."

"Live now in the Meta AI app. Very, very fun. Even puts a realistic QR code in there and can do infographics and old Polaroids as well."

Jordi Hays
mentioned
Praised: Strong product feedback; first-place position in a subcategory Meta has never... vs: Compared favorably to previous state where Meta never held a leading model po...

"Meta's up 27% this month almost entirely thanks to Muse. The feedback on the product is incredible. There's a lot of investors that have tried it and they're like, 'Hey, this is a good product.'"

More from Jordi Hays →
+1 more mention from Jordi

"They have Meta AI, which is just a standalone app."

ES
Eric Seufert
mentioned
Used for: Managing and optimizing ad campaigns within a company Praised: Purpose-built for Meta ads optimization; Meta has deep domain expertise in ca... vs: Compared to Codex and Claude which are not purpose-built for ad campaign mana...

"Meta AI now does that. They've added that as a whole feature set — managing all ad campaigns within your company. I think that gives you a strong indication of where they want to go with this. Who knows campaign optimization better than Meta?"

More from Eric Seufert →
Peter Diamandis
mentioned
Used for: Accessing Meta's personal super intelligence models

"You can use our latest models in the Meta AI app, and I'm looking forward to sharing more soon."

More from Peter Diamandis →
JC
Jason Calacanis
mentioned

"It's available through our new Meta Model API and in Meta AI."

More from Jason Calacanis →
GB
Gavin Baker
mentioned

"It would be different if Meta AI was at the top of the app store and everyone you were talking to was like, 'Yeah, I'm using Meta AI.'"

More from Gavin Baker →

About this data

  • ✓50,000+ mentions extracted from real podcast transcripts
  • ✓Every quote links to the source episode
  • ✓Sponsored mentions are always labeled
  • ✓Critical takes are shown, never filtered out
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