Made to Stick
A book by Chip Heath and Dan Heath exploring why some ideas survive and others die, offering frameworks for making ideas memorable and impactful.
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How Made to Stick compares
1 creator weighed in
P
Positioning
Direct rival
classic brand positioning book
Sam loves Made to Stick; Shaan tried both and didn't find either great.
1 creator
1 creator
Sam loves Made to Stick; Shaan tried both and didn't find either great.
"If you want to learn more about this stuff, my favorite book on this topic is Made to Stick by Chip Heath. It's two brothers from Stanford and they do the best job of showing five ways that you can make ideas stick with people. I'm kind ..."
Shaan Puri disagrees, noting Positioning also came highly recommended but he didn't find either book great
What creators say
"If you want to learn more about this stuff, my favorite book on this topic is Made to Stick by Chip Heath. It's two brothers from Stanford and they do the best job of showing five ways that you can make ideas stick with people. I'm kind of like th..."
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